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Love, desire, and identity: A conditional integration theory of the love of things

By Aaron C. Ahuvia, Rajeev Batra, Richard P. Bagozzi

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Category Book Sections
Date 2009
Publication Title Handbook of brand relationships.
Pages 342-357
ISBN/ISSN 978-0-7656-2357-7
Publisher M E Sharpe
Location of Publication Armonk, NY US
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Tags
  1. Consumers
  2. Consumption
  3. identity
  4. Love
  5. Methodologies
  6. self
  7. Theories