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Consumer choice and farmers' markets

By R. Dodds, M. Holmes, V. Arunsopha, N. Chin, T. Le, S. Maung, M. Shum

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Category Journal Articles
Abstract

The increasing popularity of local food consumption can be attributed to the heightened awareness of food safety concerns, carbon emissions produced from food transportation, and an understanding of how large corporations' obtain their food supplies. Although there is increasing discussion on both the local and organic food movement independently, there is not a wide availability of literature examining the motivations and perceptions of consumers with regard to farmers' markets. Issues such as perceptions about what type of food consumers are purchasing at markets, nor the main motivations for frequenting such establishments are discussed. Therefore the purpose of this study was to determine consumer motivations, benefits, and perceptions of farmers' markets. Using the case study location of Toronto, Canada, this study surveyed 300 participants during the fall of 2011. Findings indicated that the main purpose for visiting famers' markets is not solely to fulfill grocery needs. Quality of products offered and the ability to support the local community were the primary motivators to visit the markets.

Publication Title Journal of Agricultural & Environmental Ethics
Volume 27
Issue 3
Pages 397-416
ISBN/ISSN 0893-4282
Publisher Springer
DOI 10.1007/s10806-013-9469-4
Language English
Author Address Ted Rogers School of Hospitality and Tourism Management, Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3, Canada.r2dodds@ryerson.ca markrh@yorku.ca
Cite this work

Researchers should cite this work as follows:

  • Dodds, R.; Holmes, M.; Arunsopha, V.; Chin, N.; Le, T.; Maung, S.; Shum, M. (2018), "Consumer choice and farmers' markets," http://habricentral.org/resources/43906.

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Tags
  1. Agriculture
  2. Animal roles
  3. Anthropology
  4. APEC countries
  5. Canada
  6. Commonwealth of Nations
  7. Consumers
  8. Developed countries
  9. Direction
  10. Economics
  11. Farms
  12. Food consumption
  13. Food economics
  14. Food science
  15. Marketing
  16. motivation
  17. OECD countries
  18. Science
  19. Social psychology and social anthropology
  20. United States of America