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You are here: Home / Journal Articles / Role model influence on word-of-mouth, loyalty and switching behaviors of dog owners / About

Role model influence on word-of-mouth, loyalty and switching behaviors of dog owners

By Paul W. Clark, Jay Page, Monica B. Fine

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Category Journal Articles
Abstract

Publication Title Journal of Behavioral Studies in Business
Volume 5
Pages 1-14
Publisher Academic and Business Research Institute (AABRI)
Language English
Cite this work

Researchers should cite this work as follows:

  • Clark, Paul W.; Page, Jay; Fine, Monica B. (2015), "Role model influence on word-of-mouth, loyalty and switching behaviors of dog owners," http://habricentral.org/resources/53062.

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Tags
  1. Advertising
  2. Animal care
  3. Business
  4. Consumers
  5. Impact
  6. Pet ownership
  7. Role Models
  8. Studies
  9. United States of America