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Conservation or Exploitation? Assessing the Education Impact of Accredited Zoological Institutions

By Martina Kusiak

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Zoological institutions, and the animals that inhabit them, have fascinated people since their inception. Over time, the mandates of zoos and aquariums have evolved and diversified beyond their sole anthropocentric focus on human entertainment. Today, zoological institutions have mandates to safeguard the populations of endangered species, protect wild spaces, and promote environmental and conservation education. This study seeks to answer the following questions: How are zoological institutions attempting to contribute to conservation through environmental education? Are they successful? Zoos and aquariums are in a unique position to play a role in fostering conservation and delivering experiential education opportunities to its visitors. Environmental education opportunities in zoological institutions raise awareness amongst the visiting public the ecological value of biodiversity, and the reintroduction of endangered species populations into the wild. Zoos achieve this through captive breeding programs and by collaborating on conservation programs with multiple stakeholders, including those who participate in citizen science projects. This thesis explores the effectiveness of the educational programs of zoological institutions and in communicating a conservation message. In addition, the concept of learning through experiential and deep learning is investigated to evaluate the potential for positive behavioural changes towards environmental stewardship. This study takes a qualitative multiple case study approach of three accredited zoological institutions – the Calgary Zoo, the Toronto Zoo, and the Vancouver Aquarium – to determine the effectiveness of their current conservation education messages. A social media analysis of the zoos’ Facebook pages and semi-structured interviews have been conducted with zoo volunteers to see if there is evidence of learning that might lead to stewardship and conservation behaviours in the zoos visitors. Additional insights into the impact that these educational efforts might have on conservation are provided through expert interview, personal observation, secondary literature, and grey literature. Findings suggest that experiential education programs are generating some conservation behaviours by members of the visiting public, particularly those who ultimately became volunteers at the zoos. The research also indicates that zoos could quite easily make more effective use of those volunteers and social media to more meaningfully communicate their environmental education programs, thereby enhancing and reinforcing the impact of their conservation work.


Katie Carroll

Date 2015
Pages 176
Publisher University of Waterloo
Department Environmental and Resource Studies
Degree Master of Environmental Studies
Language English
University University of Waterloo
Cite this work

Researchers should cite this work as follows:

  1. Animal roles
  2. Animal welfare
  3. Conservation
  4. Education
  5. Environment
  6. Exploitation
  7. wildlife management
  8. Zoo and captive wild animals
  9. Zoos