This paper aims to validate the importance of the approach that multinational pharmaceutical companies should have to the final purchasers of vaccines and veterinary products. Through market research, it is proven that ordinary people are not aware of the health care they should have with their pets, and delegate all this responsibility to their trusted veterinarian. Given this situation, a strategic proposal is made that allows to subtract concentration to the commercial channel and to make a real approach to the people who at the end make the purchase decision.
|Publisher||Pontificia University Javeriana|
|Degree||Bachelor of Science|
|University||Pontificia University Javeriana|