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Buying habits in pet owners (dogs) on vaccination practices

By Sandra Milena Beltran Ochoa

Category Theses
Abstract

This paper aims to validate the importance of the approach that multinational pharmaceutical companies should have to the final purchasers of vaccines and veterinary products. Through market research, it is proven that ordinary people are not aware of the health care they should have with their pets, and delegate all this responsibility to their trusted veterinarian. Given this situation, a strategic proposal is made that allows to subtract concentration to the commercial channel and to make a real approach to the people who at the end make the purchase decision.

Submitter

Katie Carroll

Date 2013
Pages 27
Publisher Pontificia University Javeriana
Degree Bachelor of Science
URL Http://hdl.handle.net/10554/11079
Language English
University Pontificia University Javeriana
Tags
  1. Animal care
  2. Animal health and hygiene
  3. Animal roles
  4. Animal welfare
  5. Dogs
  6. Health care
  7. Mammals
  8. Pet ownership
  9. Pets and companion animals
  10. pharmaceuticals
  11. vaccination
  12. Veterinarians
  13. Veterinary medicine
  14. veterinary products