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Use of Animal Imagery in Magazine Advertisements

By Kimberly Nicole Moyers

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Category Theses

Formal Abstract N/A.

This study used content analysis to look at many advertisements featuring
animals. Looking at this area of advertising assists in discovery of the use of animals for
products or services advertised in magazines.


Spencer CW Au

Date 2001
Pages 57
Publisher Texas Tech University
Location of Publication Lubbock, TX
Department Department of Mass Communications
Degree M.A. in Mass Communications
Language English
University Texas Tech University
  1. Advertising
  2. Animal roles
  3. Magazines
  4. Working animals