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Email Reminders Increase the Frequency That Pet Owners Update Their Microchip Information

By Katie Goodwin, Jacquie Rand, John Morton, Varun Uthappa, Rick Walduck

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Category Journal Articles
Abstract

Many stray animals presented to shelters in several first world nations have incorrect contact details associated with their microchip and, consequently, cannot be reunited with their owners. This study investigated whether sending email reminders increased the frequency that pet owners updated their contact details on an Australian microchip database, and characterized the cat and dog population on this database. Email reminders were found to be effective at increasing the frequency that pet owners updated their contact details; frequency of updates also varied according to species, pet age, state or territory and socioeconomic differences. The information gained from this study can be used to increase owner compliance in keeping pet microchip contact details up to date, and therefore increase reclaim percentages of stray animals.

Submitter

Katie Osborn

Date 2018
Publication Title Animals
Volume 8
Issue 2
ISBN/ISSN 2076-2615
Publisher Multidisciplinary Digital Publishing Institute
Location of Publication Basel, Switzerland
DOI 10.3390/ani8020020
URL http://www.mdpi.com/2076-2615/8/2/20
Language English
Additional Language English
Tags
  1. Animal roles
  2. Animal welfare
  3. Australia
  4. microchip
  5. Pets and companion animals