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Email Reminders Increase the Frequency That Pet Owners Update Their Microchip Information
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Contributor(s):: Katie Goodwin, Jacquie Rand, John Morton, Varun Uthappa, Rick Walduck
Many stray animals presented to shelters in several first world nations have incorrect contact details associated with their microchip and, consequently, cannot be reunited with their owners. This study investigated whether sending email reminders increased the frequency that pet owners updated...