Many state governments in the USA promote locally-produced farm products. This paper discusses issues related to the ethics and equity of such promotional programmes. The paper argues that generic promotion is generally easier to justify in terms of ethics and equity than brand promotion. It also argues that informative and factual brand promotions are easier to justify than deceptive and persuasive brand promotions. Additional equity issues arising when taxpayers finance state-promotional programmes are also discussed.
|Publication Title||Journal of Agricultural & Environmental Ethics|
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