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Research note on equity and ethics in state-promotion of agricultural products

By A. O. Adelaja, R. G. Brumfield

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Abstract

Many state governments in the USA promote locally-produced farm products. This paper discusses issues related to the ethics and equity of such promotional programmes. The paper argues that generic promotion is generally easier to justify in terms of ethics and equity than brand promotion. It also argues that informative and factual brand promotions are easier to justify than deceptive and persuasive brand promotions. Additional equity issues arising when taxpayers finance state-promotional programmes are also discussed.

Date 1991
Publication Title Journal of Agricultural & Environmental Ethics
Volume 4
Issue 1
Pages 82-88
ISBN/ISSN 0893-4282
Language English
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Tags
  1. Advertising
  2. Agriculture
  3. Developed countries
  4. Ethics
  5. Foraging
  6. Government
  7. Marketing
  8. North America
  9. OECD countries
  10. peer-reviewed
  11. Social psychology and social anthropology
  12. United States of America
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  1. peer-reviewed