Paying thorough attention to cynical action and integrity could result in a less naive approach to ethics and moral communication. This article discusses the issues of integrity and cynicism on a theoretical and on a more practical level. The first part confronts Habermas' approach of communicative action [see Habermas, J. Moral consciousness and communicative action. (1991)] with Sloterdijk's concept of cynical reason [see Sloterdijk, P. Critic of cynical action. (1983), 2]. The second part focuses on the constraints and possibilities of moral communication within a business context (food industry). Discussing the corporate integrity approach of Kaptein and Wempe [see Kaptein, M., Wempe, J. The balanced company. A theory of corporate integrity. (2002)] provide this focus. Their approach can be considered as a valuable contribution to the question of how to deal with (dilemmas of) conflicting interests, open discussion, fairness, and strategic decision-making in the context of stakeholder dialogue. It is concluded that Kaptein and Wempe seem to overstretch the concept of corporate integrity by their inclination to make it an all-purpose remedy for corporate dilemmas.
|Publication Title||Journal of Agricultural & Environmental Ethics|
|Author Address||Wageningingen UR, LEI (Agricultural Economics Research Institute), Public Issues Division, P.O. Box 29703, 2502 LS, The Hague, Netherlands. firstname.lastname@example.org|
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