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Animal-companion depictions in women's magazine advertising

By Patricia F. Kennedy, Mary G. McGarvey

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Category Journal Articles
Date 2008
Publication Title Journal of Business Research
Volume 61
Issue 5
Pages 424-430
ISBN/ISSN 0148-2963
DOI 10.1016/j.jbusres.2007.07.013
Author Address Kennedy, Patricia F., University of Nebraska - Lincoln CBA 325, Lincoln, NE, US, 68588-0492, pkennedy1@unl.edu
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Tags
  1. Advertising
  2. Interspecies interactions
  3. Magazines
  4. Marketing
  5. peer-reviewed
  6. Pets and companion animals
  7. Strategies
  8. trends
  9. Women
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  1. peer-reviewed