You are here: Home / Journal Articles / Animals in advertising: Love dogs? Love the ad! / About

Animals in advertising: Love dogs? Love the ad!

By Karen M. Lancendorfer, JoAnn L. Atkin, Bonnie B. Reece

View Resource (HTM)

Licensed under

Category Journal Articles
Date 2008
Publication Title Journal of Business Research
Volume 61
Issue 5
Pages 384-391
ISBN/ISSN 0148-2963
DOI 10.1016/j.jbusres.2006.08.011
Author Address Lancendorfer, Karen M., Haworth College of Business, Western Michigan University 3127 Schneider Hall, Kalamazoo, MI, US, 49008-3812, karen.lancendorfer@wmich.edu
Cite this work

Researchers should cite this work as follows:

Tags
  1. Advertising
  2. Animal companions
  3. Consumers
  4. Dogs
  5. Heuristics
  6. Interspecies interactions
  7. peer-reviewed
  8. Pets and companion animals
Badges
  1. peer-reviewed