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Animals in advertising: Love dogs? Love the ad!

By Karen M. Lancendorfer, JoAnn L. Atkin, Bonnie B. Reece

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Category Journal Articles
Date 2008
Publication Title Journal of Business Research
Volume 61
Issue 5
Pages 384-391
ISBN/ISSN 0148-2963
DOI 10.1016/j.jbusres.2006.08.011
Author Address Lancendorfer, Karen M., Haworth College of Business, Western Michigan University 3127 Schneider Hall, Kalamazoo, MI, US, 49008-3812,
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Researchers should cite this work as follows:

  1. Advertising
  2. Animal companions
  3. Consumers
  4. Dogs
  5. Heuristics
  6. Interspecies interactions
  7. peer-reviewed
  8. Pets and companion animals
  1. peer-reviewed