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A brief note on the information-seeking behavior of UK leisure horse owners

By J. Hockenhull, E. Creighton

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Category Journal Articles
Abstract

Equine welfare charities have identified the education of (primarily novice) horse owners as the principal route to tackling the majority of equine welfare problems in the United Kingdom. To reach and educate owners effectively, we must understand where they seek advice about issues that arise when owning or caring for a horse. Questions regarding information-seeking behavior were included in an Internet survey completed by a convenience sample of 1,326 UK leisure horse owners, recruited online and through electronic and postal mail shots to equestrian clubs and establishments. The questions asked where the owners sought advice regarding 4 different subject areas: horse behavior, health, stable care, and training. Respondents were asked to select their main sources of information from a list of 7 - books/magazines, vet/farrier, instructor, Internet/forums, friends/family, tack shops, and other. Although books/magazines were the most frequently used information source across all 4 subject areas overall, there were differences between the 4 subject areas in the most commonly selected sources (chi 2=992, P

Publication Title Journal of Veterinary Behavior: Clinical Applications and Research
Volume 8
Issue 2
Pages 106-110
ISBN/ISSN 1558-7878
Language English
Author Address Department of Biological Sciences, University of Chester, Chester, UK.Jo.Hockenhull@bristol.ac.uk
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Tags
  1. Animal behavior
  2. Animals
  3. British Isles
  4. Commonwealth
  5. Developed countries
  6. Documentation
  7. Education
  8. Europe
  9. Health
  10. Health education
  11. Health services
  12. Horses
  13. Information
  14. Internet
  15. Mammals
  16. Nations
  17. OECD countries
  18. peer-reviewed
  19. services
  20. shops
  21. training
  22. ungulates
  23. United Kingdom
  24. vertebrates
  25. Veterinarians
Badges
  1. peer-reviewed