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Pet‐related consumption as a consumer identity constructor

By Henna Jyrinki

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Category Journal Articles
Publication Title International Journal of Consumer Studies
Volume 36
Issue 1
Pages 114-120
ISBN/ISSN 1470-64231470-6431
Publisher Wiley-Blackwell Publishing Ltd.
Author Address Jyrinki, Henna, Department of Marketing, University of Vaasa, P.O. Box 700, 65101, Vaasa, Finland
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Tags
  1. Attachment
  2. Attachment behavior
  3. Consumers
  4. identity
  5. peer-reviewed
  6. Pet industry
  7. Pets and companion animals
  8. Well-being
Badges
  1. peer-reviewed