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Equestrians and How They Disperse along Plog's Allocentric/Psychocentric Continuum

By Ricky Hardy

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This is a study of Stanley Plog’s traveler typology and its application to adults engaged in equestrian activities (various styles or classes of riding). The study is based on data acquired by the intercept surveying of adult equestrian riders in North Carolina and Virginia. Plog has been heavily referenced through both journal articles and textbooks (Mathieson and Wall 1982; Gee, Choy and Makens 1984; Mill and Morrison 1985; Murphy 1985; McIntosh and Goeldner 1986; Pearce 1987; and Gunn 1988) for almost forty years. Because of this, his personality typology has been accepted by the tourism industry and academics as a general baseline for predicting certain aspects of tourism behavior. No one has taken Plog’s general approach and applied it to a specific activity. By applying Plog’s personality typology to a specific activity, a greater understanding may emerge of the robustness of the typology that will help produce more refined measures for predicting tourism behavior. Convenience sampling was utilized to gather data from the intercepts, while contingency table analysis was used to analyze the data. Although the data did not produce significant differences between groups of riders (the groups were too homogeneous),it did support Plog’s findings along his allocentric/psychocentric 


Katie Carroll

Date 2010
Publisher North Carolina State University Libraries
Location of Publication Raleigh, North Carolina
Department Parks, Recreation, and Tourism Management
Degree Doctor of Philosophy
Language English
University North Carolina State University
Cite this work

Researchers should cite this work as follows:

  1. Animal roles
  2. Animals in culture
  3. Equestrians
  4. Horseback riding
  5. Horses
  6. Mammals
  7. Pets and companion animals
  8. Tourism and travel