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Food community networks as leverage for social embeddedness

By G. Migliore, G. Schifani, G. D. Guccione, L. Cembalo

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Social embeddedness, defined as the interaction of economic activities and social behavior, is used in this study as a conceptual tool to describe the growing phenomenon of food community networks (FCNs). The aim in this paper was to map the system of relations which the FCNs develop both inside and outside the network and, from the number of relations, it was inferred the influence of each FCN upon the formation of new socially embedded economic realities. A particular form of FCN was taken under consideration: solidarity purchase groups (SPGs). Performed with the aid of social network analysis on a sample of SPGs in Sicily (a region in southern Italy), the study allowed us to identify a relational (internal) social embeddedness, in which groups of consumers and farmers are directly influenced by reciprocal interactions, giving rise to more or less numerous links of reciprocity and trust depending on the number of interactions. It was also identified a structural (external) social embeddedness, generated by the nature of relations that the SPGs undertake with the various social actors. From the results of our analysis it emerges that SPGs lie at the intersection of many social realities, influencing them and in turn being influenced by such realities. We highlight the major role played by consumer and environmental associations in affecting the phenomenon of social embeddedness.

Publication Title Journal of Agricultural & Environmental Ethics
Volume 27
Issue 4
Pages 549-567
ISBN/ISSN 0893-4282
Publisher Springer
DOI 10.1007/s10806-013-9476-5
Language English
Author Address Department of Agricultural and Forest Sciences, University of Palermo, Viale delle Scienze 13, 90128 Palermo,
Cite this work

Researchers should cite this work as follows:

  1. Agriculture
  2. Animal welfare
  3. Developed countries
  4. direct marketing
  5. Economics
  6. Europe
  7. Food distribution and marketing
  8. Food economics
  9. Food purchasing
  10. Food science
  11. Humans
  12. Italy
  13. Marketing
  14. Mediterranean region
  15. OECD countries
  16. Social behavior
  17. social interactions
  18. Social psychology and social anthropology