This study examined hotel customers' willingness to pay for travelling with a pet. Data were collected from an online survey of 595 Canadian respondents who own a pet and are not involved professionally with pets. The results of this study show that individuals who were identified as having a strong human-animal bond are more willing to pay an additional fee to travel with their pet than individuals with a low human-animal bond with their pet.
|Author Address||School of Hospitality and Tourism Management, University of Guelph, Guelph, Ontario, Canada.firstname.lastname@example.org|
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