With 150 million people visiting accredited zoos and aquariums annually, these institutions have the unique opportunity to present conservation-oriented messages to a large and receptive audience. The purpose of this study was to explore the role of interpretation and/or the viewing of live animals in the communication of these messages. Research took place at the Oregon Coast Aquarium and the Hatfield Marine Science Center, both located in Newport, Oregon. After viewing these institutions’ respective sea otter exhibits and interpretive programs, participants completed a questionnaire about their conservation attitudes and beliefs, as well as their knowledge of otter natural history. A follow-up survey was also conducted to determine if any long-term changes could be documented as a result of their visit.
|Publisher||Oregon State University|
|Degree||Master of Science|
|University||Oregon State University|
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