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Determinants of individual attitudes toward animal welfare-friendly food products

By L. Cembalo, F. Caracciolo, A. Lombardi, T. del Giudice, K. G. Grunert, G. Cicia

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Animal welfare involves societal and human values, ethical concerns and moral considerations since it incorporates the belief of what is right or what is wrong in animal treatment and care. This paper aims to ascertain whether the different dimensions of individual attitudes toward animal welfare in food choices may be characterized by general human values, as identified by Schwartz. For this purpose, an EU-wide survey was carried out, covering almost 2500 nationally representative individuals from five European countries. Compared with the previous literature this study shows a twofold novelty: (1) it develops a general framework to link individual enduring beliefs and attitudes toward animal welfare attributes in food choices; (2) the framework is analyzed within a broad-based cross-country study. Our empirical results prove that human values related to self-transcendence are strongly associated to overall animal welfare attitudes and especially to those explicitly related to food choices, while values related to the spheres of self-enhancement and conservatism are significantly associated to less sensitive attitudes to animal welfare. Moreover, our results appear to indicate that a determinant of animal welfarism in food choices is potentially associated to individual concerns regarding food safety issues.

Publication Title Journal of Agricultural & Environmental Ethics
Volume 29
Issue 2
Pages 237-254
ISBN/ISSN 0893-4282
Language English
Author Address AgEcon and Policy Group, Department of Agricultural Sciences, University of Naples Federico II, Via Universita 96, 80055 Portici, NA,
Cite this work

Researchers should cite this work as follows:

  1. Animal welfare
  2. Balkans
  3. Belgium
  4. Consumers
  5. Denmark
  6. Developed countries
  7. Europe
  8. Food preferences
  9. Food products
  10. Food safety
  11. Germany
  12. Greece
  13. Mediterranean region
  14. OECD countries
  15. peer-reviewed
  16. Poland
  17. Scandinavia
  18. Studies
  1. peer-reviewed