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Estimation of the value the public places on regulations to improve broiler welfare

By D. Moran, A. McVittie

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Animal welfare presents particular policy challenges. Good welfare provides private productivity benefits to producers and some level of positive external benefit to people who care about animal welfare status. But markets for welfare fail, meaning that private producers are unlikely to provide the correct level of external benefit and social welfare will not be maximised. Accordingly, there is a rationale for government to be involved in the provision of animal welfare. The public good nature of animal welfare supply presents policy challenges for government regulators. Specifically, in setting regulatory targets, Defra, as the regulator, aims to maximise social welfare by designing regulation that delivers benefits that are at least equal to regulatory costs at the margin. This means that regulatory targets must be informed by some assessment of benefits of welfare policies. This paper considers this problem in the context of the proposed EU Directive on broiler welfare. The paper describes the application of the contingent valuation method to measure the economic benefits of broiler welfare, and considers how the results inform welfare target setting.

Date 2008
Publication Title Animal Welfare
Volume 17
Issue 1
Pages 43-52
ISBN/ISSN 0962-7286
Language English
Author Address Scottish Agricultural College, West Mains Road, Edinburgh, EH9 3JG, UK.
Cite this work

Researchers should cite this work as follows:

  1. Agriculture
  2. Animal rights
  3. Animal roles
  4. Animal welfare
  5. Attitudes
  6. Birds
  7. Chickens
  8. Consumers
  9. Costs
  10. Europe
  11. Farm animals
  12. Food animals
  13. Fowls
  14. Laws and regulations
  15. Meat animals
  16. Methodologies
  17. Methods
  18. Policy and Planning
  19. Poultry
  20. regulations
  21. rules
  22. Social psychology and social anthropology