Research on the Purchase Intention of Pet Products - A Comparison Study between Malaysia and Taiwan
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| Category | Conference Papers |
|---|---|
| Abstract |
The pet industry market in the whole world is developing in these recent years. However, the phenomenon of declining birthrate has getting more serious as well as the stress at work causes human being to draw spiritual sustenance from keeping pets as companion. Especially for the metro area, most of the pets had been treated as one of the family members. Therefore, this study is to investigate the influences of personal traits of dog owners and the relationship between dog and human on purchase intention between Malaysia and Taiwan. Both qualitative and quantitative research methods were applied in this research. To be more specific, interview with four dog owners were conducted and 200 copies of online questionnaires were distributed to dog owners from Taiwan and Malaysia respectively. Results suggested that there are significant differences for the products purchased by the owners from two different countries. Thus, various factors such as distinct culture and environment between two countries should be taken into consideration as these could be the impact on the behavior of dog owners. |
| Submitter |
Purdue University |
| Date | 2021 |
| Pages | 7 |
| Conference Title | IEEE International Conference on Social Sciences and Intelligent Management (SSIM) |
| URL | http://ir.lib.cyut.edu.tw:8080/handle/310901800/39158 |
| Language | English |
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