Ask a Catbrarian: Marketing Library Services Using a Cat
| Contributor(s):: Teagan Eastman, Jennifer Saulnier, Kati Richardson
This case study aims to describe how employees at the University of Illinois at Urbana-Champaign’s Undergraduate Library (UGL) utilized a cat mascot as part of a marketing campaign to promote awareness of library resources and services and to overcome undergraduate students’ library...
Effect of on farm mixing and slaughter strategy on behaviour, welfare and productivity in Duroc finished entire male pigs
| Contributor(s):: Fàbrega, Emma, Puigvert, Xavier, Soler, Joaquim, Tibau, Joan, Dalmau, Antoni
Animal welfare may be hampered due to a higher incidence of aggressive and sexual behaviours in entire males compared to castrated pigs. The aim of this study was to investigate the effect of mixing strategies on behaviour and physiological indicators of welfare and performance. Ninety-six entire...
Overweight and obese pet owners: respondent and pet characteristics in the rural Midwestern United States
| Contributor(s):: Heuberger, R. A., Garner, J. A., Corby, A., DeWitt, K., Sluis, R. vander
The obesity epidemic has impacted both people and pets in the rural Midwestern United States (MWUS). Tailoring health advice to the socio-demographic characteristics and dietary patterns of owners and their pets can help promote adherence to health behavior changes for owners and foster health...
Marketing Animal-Friendly Products: Addressing the Consumer Social Dilemma with Reinforcement Positioning Strategies
| Contributor(s):: Lenka van Riemsdijk, Paul T.M. Ingenbleek, Hans C.M. van Trijp, Gerrita van deer Veen
This article presents a conceptual framework that aims to encourage consumer animal-friendly product choice by introducing positioning strategies for animal-friendly products. These strategies reinforce the animal welfare with different types of consumption values and can therefore reduce...
Análisis de oportunidades de mercado para la creación de un Centro Integral para Mascotas (CIM) en la ciudad de Bogotá
| Contributor(s):: Cindy Vanesa Ríos Rodríguez
En este trabajo se realiza el Análisis de Oportunidades de Mercado (AOM) para la creación de un Centro Integral para Mascotas (CIM) en la ciudad de Bogotá, con el fin de determinar, si existen estas oportunidades en el sector y generar una propuesta de estrategias de mercado....
"Hevonen ei ole minulle urheiluväline, se on arjen terapeutti" : Materiaalipaketti Pihlavan Tallille
| Contributor(s):: Mira Kostamo
Toiminnallinen opinnäytetyö on toteutettu Pihlavan Tallille. Pihlavan Talli on Suomen Ratsastajainliiton hyväksymä ja valvoma ratsastustalli Kiihtelysvaarassa, Joensuussa. Ratsastustuntien ja – leirien lisäksi talli toteuttaa kuntouttavaa hevostoimintaa eli...
Baby Animal Days: An Innovative Approach to Funding and Marketing Urban Extension Programs
| Contributor(s):: Justen Smith, Jerry Goodspeed, JayDee Gunnell, Shawn Olsen
Extension in urban areas can suffer from a lack of exposure in addition to a lack of funding for programs. Baby Animal Days is a 2-day event created to educate the public about agriculture while generating much-needed revenue and providing powerful marketing for Extension. Attendance at the event...
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Consumer attitudes to injurious pecking in free-range egg production
| Contributor(s):: Bennett, R. M., Jones, P. J., Nicol, C. J., Tranter, R. B., Weeks, C. A.
Free-range egg producers face continuing problems from injurious pecking (IP) which has financial consequences for farmers and poor welfare implications for birds. Beak-trimming has been practised for many years to limit the damage caused by IP, but with the UK Government giving notification that...
Closer to nature? A critical discussion of the marketing of "ethical" animal products
| Contributor(s):: Borkfelt, S., Kondrup, S., Rocklinsberg, H., Bjorkdahl, K., Gjerris, M.
As public awareness of environmental issues and animal welfare has risen, catering to public concerns and views on these issues has become a potentially profitable strategy for marketing a number of product types, of which animal products such as dairy and meat are obvious examples. Our analysis...
Sellfare: a history of livestock welfare commodification as governance
| Contributor(s):: Torssonen, S.
The commodification of livestock welfare has risen rapidly on the agendas of several state, private, academic, and third sector actors during the 2000s. This article traces the historical emergence of livestock welfare commodification as governance, or "sellfare." The article also discusses...
Regulating consumption with bite: Building a contemporary framework for urban dog management
| Contributor(s):: Miller, Rohan, Howell, Gwyneth V. J.
A passion for pets: An interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc
| Contributor(s):: Dalton, Catherine M.
| Contributor(s):: Blanton, Barry, Turner, Heidi, Grossman, Kevin
Investigating the role of coat colour, age, sex, and breed on outcomes for dogs at two animal shelters in the United States
| Contributor(s):: Svoboda, H. J., Hoffman, C. L.
The popular press frequently reports that coat colour bias negatively impacts shelter adoption rates for black domestic dogs. This phenomenon, commonly called 'black dog syndrome' (BDS), reportedly increases the likelihood of euthanasia for black dogs and negatively affects the length of black...
Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement
| Contributor(s):: Natasha D. Braunwart
The use of live animals as a communications tool has been seen in thousands of commercials, many of which have received international attention through online channels. As the Internet becomes a prevalent sharing platform, the reactions from viewers can be better understood with quantifiable...
Oct 23 2015
Pittsburgh Pet Expo
Does the Role a Pet Played before Disposition, and How the Pet is Lost Influence Pet Owner's Future Pet Adoption Decision?
| Contributor(s):: Tesfom, Goitom, Birch, Nancy J.
No Pet Left Behind: Accommodating Pets in Emergency Planning
| Contributor(s):: Leonard, Hillary A., Scammon, Debra L.
Oct 07 2015
The Business of Saving Lives Three-Day Workshop