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  1. "Hevonen ei ole minulle urheiluväline, se on arjen terapeutti" : Materiaalipaketti Pihlavan Tallille

    Contributor(s):: Mira Kostamo

    Toiminnallinen opinnäytetyö on toteutettu Pihlavan Tallille. Pihlavan Talli on Suomen Ratsastajainliiton hyväksymä ja valvoma ratsastustalli Kiihtelysvaarassa, Joensuussa. Ratsastustuntien ja – leirien lisäksi talli toteuttaa kuntouttavaa hevostoimintaa eli...

  2. 'Bling with bite' - the rise of status and weapon dogs

    Contributor(s):: Harding, S.

  3. A conception of moral sensitivity and everyday consumption practices: Insights from the moralizing discourses of pet owners

    Contributor(s):: McEachern, Morven G., Cheetham, Fiona

  4. A framework for the ethical analysis of novel foods: the ethical matrix

    Contributor(s):: Mepham, B.

    The paper addresses the issue of how in democratic societies a procedure might be formulated to facilitate ethical judgements on modern biotechnologies used in food production. A framework for rational ethical analysis, the Ethical Matrix, is proposed. The Matrix adapts the principles described...

  5. A passion for pets: An interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc

    Contributor(s):: Dalton, Catherine M.

  6. Análisis de oportunidades de mercado para la creación de un Centro Integral para Mascotas (CIM) en la ciudad de Bogotá

    Contributor(s):: Cindy Vanesa Ríos Rodríguez

    En este trabajo se realiza el Análisis de Oportunidades de Mercado (AOM) para la creación de un Centro Integral para Mascotas (CIM) en la ciudad de Bogotá, con el fin de determinar, si existen estas oportunidades en el sector y generar una propuesta de estrategias de mercado....

  7. Animal ethics and the live aquatic animal trade

    Contributor(s):: Rollin, B. E.

  8. Animal magnetism

    Contributor(s):: Gardyn, Rebecca

  9. Animal production and the new social ethic for animals

    Contributor(s):: Rollin, B. E.

  10. Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement

    Contributor(s):: Natasha D. Braunwart

    The use of live animals as a communications tool has been seen in thousands of commercials, many of which have received international attention through online channels. As the Internet becomes a prevalent sharing platform, the reactions from viewers can be better understood with quantifiable...

  11. Ask a Catbrarian: Marketing Library Services Using a Cat

    Full-text: Available

    | Contributor(s):: Teagan Eastman, Jennifer Saulnier, Kati Richardson

    This case study aims to describe how employees at the University of Illinois at Urbana-Champaign’s Undergraduate Library (UGL) utilized a cat mascot as part of a marketing campaign to promote awareness of library resources and services and to overcome undergraduate students’ library...

  12. Assessing the benefits of farm animal welfare

    | Contributor(s):: McInerney, J. P.

    Concerns over declining farm animal welfare in the UK are associated to a large extent with the development of modern intensive systems introduced in the continuing pursuit of lower cost production. It seems to follow, therefore, that any restriction of these methods to benefit animals would mean...

  13. Assessment of welfare and productive performance in dairy cows organically reared in plains or hilly areas

    | Contributor(s):: Martelli, G., Valla, H., Bucci, D., Zaghini, G., Vignola, G., Sardi, L.

    The aim of this study was to investigate several production parameters and the level of welfare of organic dairy cows kept in two different geographical and social contexts. The study group included 1,751 cows from 19 organic dairy farms, 11 of which were situated in hilly areas and 8 in plains...

  14. Baby Animal Days: An Innovative Approach to Funding and Marketing Urban Extension Programs

    | Contributor(s):: Justen Smith, Jerry Goodspeed, JayDee Gunnell, Shawn Olsen

    Extension in urban areas can suffer from a lack of exposure in addition to a lack of funding for programs. Baby Animal Days is a 2-day event created to educate the public about agriculture while generating much-needed revenue and providing powerful marketing for Extension. Attendance at the event...

  15. Books, Children, Dogs, Artists: Library Programs for the Entire Family

    | Contributor(s):: Haver, Mary Katherine

  16. Can we live without cats? Interpreting and expanding on Ellson's question from a cat-lover's perspective

    | Contributor(s):: Megehee, Carol

  17. Canine for Disabled Kids Awareness Campaign Research and Implementation Plan

    Full-text: Available

    | Contributor(s):: Jiamin Gu, Kendall Harcourt, Chang Liu, Kiamu Liu, Jemmie Tejada

    According to the Americans with Disabilities Act (ADA) service animals are: “dogs that are individually trained to do work or perform tasks for people with disabilities” ( ADA, 2015). On the other hand, emotional support animals are: “dogs that provide comfort and support in...

  18. Care robots for the supermarket shelf: a product gap in assistive technologies

    | Contributor(s):: Blackman, T. I. M.

  19. CBT stands for canine behavior therapy: Helping dog owners become better parents

    | Contributor(s):: Rosenfield, Brad

  20. Challenges and paradoxes in the companion-animal niche

    | Contributor(s):: McGreevy, P. D., Bennett, P. C.

    By definition, the companion-animal niche demands merely that animals must provide companionship. At first glance, this may seem easy enough, but the forces that contribute to success in this niche are complex. Indeed, success as a companion is rarely measured in terms of biological fitness, and...