The Effects of Different Lifestyles of Dog Owners with on their Purchasing Behaviors of Pet Goods
Contributor(s):: Huang Yu Hui
The main purpose of this study is to explore whether dog owners purchasing behaviors for pet goods would be affected due to their different lifestyles. First, the researcher conducts literature reviews, collecting relevant information to design questionnaires. Second, the researcher collects the...
For rent: man's best friend
Contributor(s):: Kano, Cindy
The meanings of dogs and cats in US American culture based on cartoons, movies, and consumer goods
| Contributor(s):: Heather Frigiola
The keeping of dogs and cats as household pets is prevalent throughout the United States. Individuals define and express their personal identities in part through customizing their personal repertoires of possessions, which includes pets. The actual symbolic meanings given to dogs and cats are...
Can we live without a dog? Consumption life cycles in dog-owner relationships
| Contributor(s):: Tony Ellson
This article uses an observational study of dog ownership to explicate understanding of consumer behavior in the marketing of pet and pet-related products. A close examination of the relationship between dog and dog owner reveals more than metaphorical parallels in consumer behavior. Dog...
Can we live without cats? Interpreting and expanding on Ellson's question from a cat-lover's perspective
| Contributor(s):: Megehee, Carol
Comment on 'Can we live without a dog? Consumption life cycles in dog-owner relationships.'
| Contributor(s):: O'Shaughnessy, John
Commentary on exploring the dark side of pet ownership: Status- and control-based pet consumption--A reinterpretation of the data
| Contributor(s):: Ahuvia, Aaron
Exploring the dark side of pet ownership: Status- and control-based pet consumption
| Contributor(s):: Beverland, Michael B., Farrelly, Francis, Lim, Elison Ai Ching