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  1. Advertising Animal Protection

    | Contributor(s):: Jones, Dena M.

    Animal protection advocates are making use of paid and public service advertising to promote the interests of animals. One advertising approach, the graphic portrayal of animal suffering, has generated controversy within and beyond the animal protection movement. Research suggests that the...

  2. American Media Coverage of Animal Protection

    | Contributor(s):: Jones, Dena M.

    This is the first in a series of papers that will explore the role of the American media in animal protection. This paper tracks the history of media coverage of animal issues from the early American humane movement of the last century to the animal rights movement of today. In addition,...

  3. The Media and Policy Decisions Affecting Animals

    | Contributor(s):: Jones, Dena M.

    The media exert influence in public affairs by setting the political agenda and by playing up or marginalizing issues and candidates. Media coverage offers both risks and opportunities for special interest groups. While the media can provide endorsement and credibility, mass communication can...

  4. The Media's Response to Animal Rights Activism

    | Contributor(s):: Jones, Dena M.

    Two recently published projects documented a peak in print coverage of animal-related topics in the late 1980s with a subsequent decline in coverage. One of the studies specifically tracked media coverage of activism on behalf of animals and documented a similar trend in the number of stories...